I see, thanks.
I'm not a PC gamer, I got all EA games on PS+ and I don't use iTunes so it makes sense I haven't experienced it.
Actually, you probably have experienced it in that case. DRM is what prevents you from loading your PS games onto a usb stick and copying them to your friend's Playstation for free. ^^ The system on 3DS that locks you to a single ID per 3DS is another form of DRM, albeit less obvious/evil.
DRM, executed correctly, should be like any other technology. The role of technology should really be to get out of your way and let you do what you want to do. Steam, Nintendo, Sony...etc for the most part do this pretty well, but mainly since Steam DRM already leverages the account that you're using for social/shopping, while Nintendo and Sony DRM are platform locked. DRM gets a little more annoying when you enter media outside games, though.
@Gardevoir: The problem is that you didn't buy the game, at least in the current game industry. This gets into the messy field of software licensing- you don't own the software you buy, but you pay for a license to use it. If you owned it, piracy wouldn't be an issue. Think of it in the following:
If I buy a potato, I own it. If I make copies of the potato (growing more), that's not a big deal, since it's my potato. Maybe I share these potatoes with my friends, and they grow their own copies from the one that I share. (Buying Software)
I think I bought a potato, but I actually bought the right to use the potato. It's not actually my potato, so to do anything other than eat it/cook with it, I'd have to check with Corporate Potato Inc. There's also an annoying code that I have to type into the cutting board to use the potato. (Licensing Software)
I buy the right to use a potato. Monsanto's pretty sticky about people doing things they don't have permission to do, so the potato is genetically modified to be sterile- even if I wanted, I can't grow copies of the potato. Still, it's not actually my potato, so to do anything other than eat it/cook with it, I'd have to check with Monsanto. There's also an annoying code that I have to type into the cutting board to use the potato, in addition to installing a Monsanto camera above my shower (what does my shower have anything to do with a potato?). (Licensing DRMed Software)
It's an odd situation where you own the physical DVD, but not the information contained within it.