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Even though I havn't got it yet, I went today to get the Pikachu-Colored Pichu and the guy was like after we talked with him "Oh no. It doesn't cost $35. It's 40!" I was like to my Mom "...I only have $25..." So I'm just going to save up. (Might beg my Mom for money)
$54 USD, but that's with one-day shipping. Gamestop is an hour and a half drive from where I live, but I might change it to pickup in-store. Pre-ordering from there to get the figurine.