You know, it's really hard to tell. There's always a bunch that says it isn't, and a bunch that says it is. It all depends upon how many people keep their hobbies and likings going. I mean, they wouldn't have built all these Pokemon Centers if it wasn't popular anymore--let alone raking in the money to build these stores recently. It may not be outwardly blatant and vivid as all fads, like Pokemon, usually start out as; but, I think it's still out there. We still have a huge selection of members here at The PokeCommunity...and more joining everyday. So I'm guessing Pokemon's going at a gradual, slow pace and still has tons of fans. Otherwise, it wouldn't stand a chance in America. Things may not be in the "lime-light," but it doesn't mean it's not popular. I agree that it has faded a great deal, although I do think people still like it. ^_^