Yes, yes that is for whatever what the average demographic likes (I say for some reason, because I cannot see myself at that age enjoying those kinds of games or movies). But once that boat sails, who's going to buy games? Nintendo is smart in playing, if you'd call it this, the kiddie card. The average age of gamers now, grew up on Nintendo. And when their tastes matured they moved onto to be it Sony or Microsoft, etc. So, if Nintendo does that too. How are people going to get into gaming at all? There aren't as many women gamers, nor elderly gamers. If the gaming industry is more profitable than even Hollywood, then it should certainly be like Hollywood. Movies appeal to everyone, games do not. I applaud Nintendo for wanting to expand the market to make it more accessible.