Transgender Teen Jazz Jennings Is The New Face Of Clean & Clear

[obZen]

Transgender teen Jazz Jennings has been named the face of Clean & Clear's new ad campaign, "See the Real Me," a first for the skincare line.

(...)the idea behind the campaign is to get people to send in their personal stories using the hashtag #SeeTheRealMe on social media to promote natural beauty. (Now that's something we can all endorse!)

Source:
https://www.huffingtonpost.ca/2015/03/13/jazz-jennings-clean-clear_n_6862714.html

Jazz Jennings is a 14 year-old girl, who was assigned male at birth, and is the face of the Clean & Clear ad campaign, See the Real Me.

This is obviously a huge move for the company, and is great for the trans community.

How do you all feel about this campaign?
What's your opinion on the selection of a transgendered teen (age 14) being the face of this campaign?

Is it just a marketing ploy, or is it something from a few kind hearts?

I see this as something special, due to the fact that this is a young girl, which offers a face to the younger crowd. Because, like it or not, the older generations probably won't change, so the target must be these young kids.
Social evolution doesn't happen overnight, but it's a gradual process (like biological and chemical evolution). Here's to the start of something great! ^^

 

[Her]

Well, it is a marketing ploy. That's not really something that can be questioned. But it's not one I have a fault with and it most likely does have good intentions from the people involved, since selling your company as trans friendly isn't yet as profitable a move as selling yourself as gay friendly (CoverGirl with Ellen DeGeneres).

All the power to Jazz, really. Love this. Get us trans girls out there.

 

[kuzronk]

It's mostly a marketing ploy but I respect their choice on doing this.

 

[Entermaid]

First off, I hate Proactiv and Clean & Clear as marketers regarding the claims/ingredients of their products.

At least Clean and Clear is not as shameful as Proactiv with regard to their spokespeople and celebrity endorsements, which led to several banned campaigns from UK television. (But the false advertising of Katy Perry, Justin Beiber, and Adam Levine were given a green light in the US.)

Anyway, beyond whatever is being advertised, it's good to see a transgender girl being included, and as mentioned, it might not be profitable to advertise with a transgender spokesperson as a precedent.

Though, I think the company is anticipating a shift and wants to be the first to target the young liberal millennial and capture the LGBT consumer support that goes beyond endorsing a gay/lesbian spokesperson. That's was so 2009. Beyond glib remarks or the ulterior motives of the company, this could very well have beneficial impacts.

 

[Dusk]

Disregarding whatever intentions the company may have, I agree the advertisement with Jazz is a good thing. A positive message for the kids watching!

*looks at comments on article* Ha..ha... You're right about the older crowd probably probably not changing within their lifetime. :( I really gotta learn how to block out negativity on these sorts of articles or not read the comments at all.

 

[Universe]

Let's see if I can word my thoughts on this appropriately at this hour.

I'm very glad to see some transgender representation out of a company that's as well-known as Clean & Clear; but the part that puts the cherry on top is the fact that Jazz is a teenager. Representation for homosexuality has been steadily growing throughout the years, and it's doing quite a great job of getting into society as a more normative subject. Being a transgender person currently is hard enough, let alone being a transgender person who's as young as Jazz is. Thankfully Jazz has received a lot of support for the way she feels and has the opportunity to fix what's been wronged, but most cases are not as fortunate as hers. That's why advertisements like this one are very important.

I really appreciate that they chose to go with a transgender "face" in the end because there's a lot of hope for mass exposure and education through this advertisement. Greatly positive steps are being taken here!

Though, I think the company is anticipating a shift and wants to be the first to target the young liberal millennial and capture the LGBT consumer support that goes beyond endorsing a gay/lesbian spokesperson. That's was so 2009. Beyond glib remarks or the ulterior motives of the company, this could very well have beneficial impacts.

In my opinion, this shift needs to happen anyway. Homosexuality (as well as bisexuality and pansexuality) has become a relatively normal thing due to the mass exposure I mentioned earlier. It's left room to tackle the other subjects that need more understanding, such as gender dysphoria.