It's really up to individuals to keep an RP alive. Theres so few of us, Macro strategies really won't do us much good. On the individual player, I think overall there needs to be more pro-activity and less pure solo-posting. The more involved a player is, and the more people they are involved with, the more I'd say there is a need to stick around, but that is something a player. There's definitely a fear of people leaving though, and that is pretty much unfixable, there are a few members that come and go like autumn leaves.
For GMs, the biggest thing they can do is stick around. A GM that disappears is an RP that dies (Dust was revived by the great Foxrally, so it isn't a complete death sentence, but I'd ray revivals are exceedingly rare). A GM that encourages their players, and the stories involved with their characters will also go a long way. I think some of us, and I am guilty of this, put more emphasis on our story over our peers, and that is wrong. A GM, even in a story RP, should really focus more on guiding than directing, that way players can get excited on what they can do next, while not worrying about how many surprises a GM will have.
Also, posting more is huge. Can't force people to post every day or every week, but two or three weeks between posts always makes me anxious.