There are other branches of media besides news and current affairs that don't necessarily try to force others to believe, and may even try to help the opposite view, but still cause issues. Perhaps we can't stop them reporting it, but from what I have seen, and what I know about the way people's minds work, things could have been done differently. Even articles debunking doomsday myths can't stop people from believing, because there are people that still don't believe in what a lot of science has proven. Headlines like 'End of the World Today' don't help, because we all know that the most memorable part of an article is the headline.