A bit of a funny story:
I called Toys "R" Us two weeks in advance to see which locations would be hosting the Pikachu because not all locations host the event. When I called in to my own local stores, one person said they had no idea whatsoever about the event and another said they weren't hosting it. A third person told me to call the 1-800 number and so I did.
When I called the 1-800 number, nobody had any idea about the event and my representative told me to call again in the morning and that I could be directed to the corporate office where they might know.
Call the corporate office about a Pikachu event for Pokemon? Really now.
And why did nobody know about the event if TRU is the one hosting it?
Anyhow, fast forward to the first day of the event.
I go to the store... and much to my surprise, there's a big sign advertising the event.
Not hosting the event? Yeah right. More like nobody knew about it.
Anyhow, I got my Pikachus.