Do you pronounce it gif or gif?

[Charlie Brown]

They're beautiful elements of the internet but how do you pronounce it?!

 

[Sycamorph]

All Russians pronounce it with hard "g", I'm not an exception.

 

[Nah]

With a hard g is the only way

jif is a brand of peanut butter

 

[PsychoticMoonlight]

I actually don't say it, I spell it.

 

[Her]

'jif' 'cause i wasn't raised in the jungle

 

[Hikamaru]

I am not sure... I probably pronounce it both ways.

 

[Brendino]

With a hard g is the only way

jif is a brand of peanut butter

I actually looked up gifs of Jif peanut butter before I scrolled down and saw you beat me to the joke. I'm still going to post one anyway.

 

[Treecko]

Hard g usually, cause I'm not gonna spread it on toast and eat it.

 

[Sycamorph]

'jif' 'cause i wasn't raised in the jungle

Good to know that half of the world was raised in the jungle.

 

[Her]

Good to know that half of the world was raised in the jungle.

https://edition.cnn.com/2013/05/22/tech/web/pronounce-gif/
i guess the creator of gifs themselves is just mowgli 2.0