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Despite I dont have the game, I pronounce it "Or ray" just like the commercials
however, when I first heard of the region, I saw it being spelled Oore. I pronounced it "oh or" then.
Pah, they don't even know how to say "pok?mon" in the commercials half of the time. The commercial pronunciation is a mistake...it would have to be "Orr?" for them to pronounce it the way they are, otherwise the correct way to say it would be "Oar".
I agree with kohei, Japanese would say it, phonetically, oo-re. You kind of have to know proper 日本の pronunciation to say it right. But most people would right?