Whoever picked the header image for this article... really, really high kudos! Showing they know their audience. (extra if it was you, bobandbill; a surprise to be sure, but a welcome one)
Also, I'm somehow sure that this was but a perfectly planned marketing move by the people behind the game. There's simply no practical way they could not see it... coming.
Now, if we can post PG-16 memes on the subject somewhere....