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"giff" or "jiff"

If you pronounce it jif I'll give u a backhand across the face
 
The creators of the format pronounced the word as "jif" with a soft "G" /ˈdʒɪf/ as in "gin". Steve Wilhite says that the intended pronunciation deliberately echoes the American peanut butter brand Jif, and CompuServe employees would often say "Choosy developers choose GIF", spoofing this brand's television commercials.

https://en.wikipedia.org/wiki/GIF#Pronunciation_of_GIF
 
It doesn't matter what I pronounce it like, cuz that stuff will make my mouth to unintelligible to annunciate.

What about Pokémon? Po-KEE-mon? Po-KAY-mon? Po-KUH-mon? I don't think I met someone who uses the second.
 
giff. it's an image format, not a peanut butter
 
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