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Instinct. I liked Zapdos, and also friends at uni collectively decided to go with them. No regrets!
Thing is though, beyond how many people in your area including friends select the team or not, there's no big difference between them. They can be boiled down to their colours, frankly.
I joined Team Valor. They're in the middle of the food chain which gives me a group to surpass and a group to suppress. Moltres is also the most iconic of the three birds to me and I like Candela's design as well as her motive since power is a big factor when it comes to fighting for and defending gyms.
It was hard for me to pick between Instinct and Valor, but I ended up choosing Instinct due to Zapdos having type advantage over both Moltres and Articuno, although that's irrelevant...