I'm under the impression that it's all about attitude and presence. If you have a negative attitude about things, people aren't really going to want to talk to you. If you're having trouble making friends, just like the people above me have stated, find like minded individuals and talk about a common interest (Argonians are clearly the best race, by the way). I wouldn't say I have a lot of friends here, as I only regularly talk to a small handful of people, but they're people I share a lot of interests with, and that really helps when attempting to hold a conversation.
Also, I wouldn't say supporters are viewed higher than "normal" members. I'm not a supporter, and if they were favored, I'm pretty sure I wouldn't be a part of higher staff.