I used to play a lot of Diablo III and ran a
YouTube channel specifically catered to that. I was (and still am) partnered with the Curse network, and at the channel's peak (around early/mid 2014) I averaged around 200-300K views per month. My last video caught some traction and broke 100K views in about a month, but that's not enough to keep me making content there. Not fun for me anymore.
I also had a
Twitter account associated with it and I was quite active in the community. For some reason I'm still picking up followers on that account despite tweeting like... twice in the last couple months.
I've left that game's world for good (but I still keep in touch with friends I made there). Nowadays I'm boosting activity on my new
Twitter account and
YouTube channel associated with the Pokémon visual novel I've been working on for the last four months.
They're both doing pretty well to start. The Twitter account's gained nearly 300 followers in the last month (rate is still around 10 new followers per day) and has a reach of approximately 160K impressions. Should break 500 followers before the end of the month, but I'd prefer to shoot the impressions number to at least 250K. Engagement rate's pretty good at around 3%. Even some big brands have major issues with engagement rates. Many I've worked with are around 2% or less. The average is only a mere 1 to 1.5%.
The YouTube account's gained over 150 out of its 180 subscribers in the last month and 3.5K views out of its 4K lifetime. Hoping to escalate it to 1K subs and 10-20K monthly views by April, but I'll need to time to produce supporting content. Still, considering each video I've been uploading in the last couple weeks essentially made up close to 90% of the channel's views, as long as the content is sustained, there should be no growth issues. I did have to unlist or set some videos to private as they're no longer relevant, but in the long run they won't matter.
Both Twitter/YouTube accounts were created in September, but activity really started around the first week of December. Still tough to grow from scratch, especially with a full-time job. Anything media-related usually has to wait until I get home from work.
Social media fun! It's been a while since I started new accounts from scratch I forgot what it's like to grow.
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For personal day-to-day use, I go with Facebook. I used to go ham with it back when I was in school, but nowadays I just look at family photos and periodically throw a witty quip based on what I see and hear at the time. Hell, my parents, uncles and aunts are more active on Facebook than I am.
I also use LinkedIn for the professional world. I strongly suggest creating and filling out a profile if you don't have one. No one wants to worry about missing leads for career opportunities.