So far, all of my playthroughs have been as the female player character. As many here have said, they have better customization options than the male player characters. It's a shame though, because I was this close to using the male player character for my second Sw/Sh playthrough; he looks even more adorable than Gloria, and a bit more like myself than she does. I LOVED the plaid pants option he got, but I couldn't find a halfway decent bag. Boys could do with some more fashionable and practical options, you know?
I'm kinda glad they made clothing options gender-neutral in PLA and potentially in S/V... even though that comes with its own problems, like half of the options being just plain boring. Well, we can't have our cake and eat it.