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This seems to be an unpopular opinion, but I think Sun and Moon introduced a lot of nice Pok?mon designs! In fact, I like just about all of them (with a few exceptions). Zeraora is amazing. <3
There are so many Gen 7 Pokémon to choose! I don't really have a favorite Gen 7, but if I have to choose, it might be Marowak! It just looks sick and is inspired from Hawaiian fire dancers!
Mimikyu, Buzzwole, Shiinotic, Wishiwashi, and Marshadow are 5 of my favorite. Mimikyu is above the ones listed due to his abilities, background, and simple yet satisfying appearance.
I've noticed Komala is the Dunsparce of gen 7. People always clamoring for an evolution, very predictable of them. I think, like with Dunsparce, that it's fine, and somewhat weak and laughed at by tier lovers but that's GFs fault for not buffing this mons.
Toucannon is neat imo (always liked toucans), as are Lycanroc (Dawn), Araquanid (water spider that drowns stuff!), Minior (just like the concept of it) and Xurkitree (wacky animations, yeah!).